Designing the AI University

Colleges have spent four years managing AI. Now they need to design for it. In this white paper, Jeff Selingo argues that fragmented policies and isolated experiments are no longer enough—and outlines four strategies for building a coherent, institution-wide approach. From setting a baseline for AI fluency to sequencing learning across the degree, the report offers a practical blueprint for preparing graduates for a labor market being reshaped by AI.

SMU Students Use Adobe Tools to Solve Real-world Business Challenges in Truist Bank’s Rapid Innovation Program

As part of the Truist Rapid Innovation Program Immersive Experience, students at the Cox School of Business collaborated on design strategies to address real business and community challenges. The event enhanced students’ career-ready skills like creativity and critical thinking, and it gave them direct access to executives, community leaders, and industry experts.

Future-Ready AI Skill Workforce Readiness Survey

Are universities keeping up with the AI revolution? This new survey by Adobe and CSU captures responses from across 23 colleges to map the AI landscape in academia. From job security concerns to the trust levels in AI-generated content, this infographic breaks down the key findings that every educator and industry leader needs to know in 2026.

Adobe Keynote: Advancing AI and creative skills - Transforming the future of UK education

How do we prepare students for a world where AI is everywhere? This keynote session dives deep into the digital transformation of the UK education sector. We discuss the roadmap for integrating advanced AI tools while keeping creative problem-solving at the heart of the curriculum. It’s a must-watch for anyone looking to lead their institution through the next wave of technological evolution.

Adobe Podcast: Beyond the technology - Leading change, what creative universities know about digital innovation

Technology is the foundation, but leadership is the architect. This Adobe Podcast highlight explores the intersection of creativity and digital strategy. Discover why the most innovative institutions prioritize creative problem-solving to drive lasting institutional change. It’s time to look beyond the tech and focus on the people leading the way.

Campus Engagement with Creativity and AI in Higher Education and Adobe Creative Campuses

As higher education faces a global engagement crisis, institutions must move beyond traditional models to foster student participation. This report explores how embedding creative tools and generative AI into coursework and campus life builds the durable skills, social confidence, and career readiness students need to thrive.

Visual Storytelling into Media Communications at Bath Spa University

When I started out on this journey to integrate AI tools and creativity into my teaching, my goal was to help every student, regardless of background or confidence level, move from research to persuasive media without the barrier of complex software.

Creative Multimodal Communication and Authentic Assessment at Cardiff Metropolitan University

When Cardiff Metropolitan University became an Adobe Creative Campus, students and staff gained access to Adobe Creative Cloud, including Adobe Express.

From AI Hesitation to AI Innovation: Embracing Transformation

Is your institution still navigating AI hesitancy while others surge ahead? In this on-demand session, Adobe and Justin Hodgson from Indiana University explored how institutions can move beyond the “should we?” and into the “how do we excel?”

Designing for Everyone: Adobe and the Future of Accessibility in Education - OS201

Join Dr. Nathan Araya is a Customer Success Manager at Adobe, specializing in higher education strategy, accessibility, and AI-digital innovation, for an inside look at how Adobe is evolving to meet new accessibility requirements in education.

From Multimodal Writing to Digital Innovation

Adobe Express is a perfect fit in this pursuit, as not only does it have a low-learning curve, but it opens an array of critical and creative pathways for students to represent their thinking to the world.

From Plain Text to Multimedia at Marshall University

"Students will use technology to enhance communication with readers." But what began as a practical solution quickly evolved into a powerful tool for student engagement, creativity, and confidence.

How Adobe can help your institution meet the DOJ’s accessibility mandate

In a recent poll of 181 higher education faculty and staff, Adobe found that only 2% feel fully prepared to meet the US Department of Justice’s 2026 PDF accessibility mandate. When asked about their biggest challenges in achieving document accessibility compliance:

Adobe Creative Campus Innovator San Diego State University prepares students for an AI future

For generations, San Diego State University (SDSU) has challenged students to learn from the past while also looking to the future, forging a tight-knit community built around inclusivity, diversity, and academic excellence. The university embraces technology as part of its goals...

Indiana University nurtures faculty as an Adobe Creative Campus Innovator

Anne Leftwich, associate vice president of Learning Technologies at Indiana University, has championed the power of technology in education since her own days as an undergraduate elementary education major.

Empowering the Workforce of Tomorrow: Creativity and AI Skills for Career Success​

In today’s rapidly evolving job market, creativity and AI literacy are no longer optional—they’re essential. ​Watch our engaging on-demand webinar where industry leaders and educators discussed how universities can prepare students to meet the growing demand for creative and AI-driven skills across all fields...

Adobe Creative Campus Innovator: Transforming lives at Bath Spa University

Bath Spa University is dedicated to empowering students with creativity. By becoming one of the UK’s first Adobe Creative Campuses, it ensures access to Creative Cloud and builds digital fluency across every discipline.

From tools to transformation: building digital fluency at scale with Adobe

When Leeds Trinity University wanted to boost digital creativity and career readiness across campus, it sought industry-standard tools – and a way to maximise their impact.

How 5 iconic brands use Adobe Firefly generative AI to turn dreams into reality.

Imagine a magical machine that can create your wildest dreams. What would you make if nothing was off-limits? A school of technicolor goldfish taller than the Statue of Liberty? The childhood toy you always wanted to unwrap?...

University of Texas at San Antonio joins elite ranks of Adobe Creative Campus Innovators

Known for its commitment to innovation in education, The University of Texas at San Antonio (UT San Antonio) has been named one of the first Adobe Creative Campus Innovators. This new designation honors universities that champion creative thinking, forward-looking instruction, and transformative…

Achieving Accessibility: Streamlining PDF Compliance in Higher Education

Join Adobe and its partners for a dynamic webinar tailored to higher education leaders and decision-makers. Discover practical strategies to meet the DOJ’s 2026 mandate for PDF accessibility and ensure document compliance across your institution.

Unlocking GenAI’s Potential: A Spotlight On Higher Education Professionals

Generative AI (genAI) is transforming higher education by streamlining operations, tackling time-intensive tasks, and enhancing learning experiences at scale. This technology is helping institutions deliver faster, more efficient responses to diverse stakeholder needs, including from students, staff, and families, while…

Winston-Salem State University: An innovator in digital creativity and education

Winston-Salem State University (WSSU) in North Carolina has long been a standard of excellence in education, regularly named as one of the top historically Black colleges and universities (HBCU) in the United States. WSSU became the first HBCU to become an Adobe Creative Campus, an achievement that…

Buzzwords to Blueprints: What AI on Campus Actually Looks Like

As AI continues to transform higher education, institutions are moving beyond theory to real-world implementation. In this thought-provoking webinar, leaders from Auburn University, California State University Monterey Bay, Adobe, and The Chronicle of Higher Education will share how campuses are…

Beyond the Plagiarism Panic: Rethinking Learning and Leadership in the Age of AI

AI is already reshaping the classroom — and for many in higher education, it raises tough questions. Do we ban it? Treat it as cheating? Ignore it and hope it goes away?

Meet the Creativity MVPs: Adobe’s First-Ever Creative Campus Innovators

Across higher education globally, institutions are reimagining how to prepare students for a digital-first world. As part of that movement, Adobe is proud to recognize the inaugural Adobe Creative Campus Innovators — nine standout universities selected by Adobe that are leading the way in engaging students…

AI That Delivers - The ROI of Acrobat AI Assistant

This report showcases how Adobe Acrobat AI Assistant transforms document workflows to drive measurable ROI. Discover how organizations save time, boost productivity, and unlock smarter ways to create, review, and summarize content—helping teams focus on high-impact work and achieve up to 415% projected ROI.

The AI-Ready Graduate: Harnessing Human Creativity for the Next Era of Work

Explore how generative AI is reshaping the workplace—and why higher education must evolve to keep up. Discover actionable insights and a clear framework for equipping students with the creative, digital, and human skills essential for long-term success in an AI-driven economy.

The Future of Reading, Studying and Learning with Acrobat AI Assistant

Explore key insights from Adobe’s 2025 research on how Acrobat AI Assistant helps students overcome reading overload, reduce burnout, and study more efficiently with trusted, citation-based AI support.

The University of Utah uses Adobe microcredentials to prepare students for careers

The University of Utah has been an Adobe Creative Campus for several years as part of its push to ensure students are ready for their careers. Recently, the university started encouraging students to earn Adobe microcredentials to learn essential digital and creative skills and showcase their knowledge to…

UTSA helps students gain career-ready skills with Adobe microcredentials

The University of Texas at San Antonio (UTSA) is a longstanding Adobe Creative Campus partner that continually finds innovative approaches to drive student outcomes. One of the ways they are helping students stand out in the job market is by encouraging them to earn Adobe microcredentials, which…

The California State University gets students ready for the workforce with Adobe Express.

The California State University (CSU) system isn’t only the largest four-year public university system in the U.S., it’s also the most diverse. More than half of the students come from traditionally underrepresented backgrounds, and nearly one-third of undergraduates are the first in their families to attend college…

Auburn University builds students’ digital skills with Adobe Express

Giving students the right tools is only the first step in teaching digital literacy and closing learning gaps. Students and teachers alike also need to know how to use the tools so they can experiment with ideas and build new skills.

Prudential Financial transforms its end-to-end content creation process.

Coaching college softball and working for a Fortune 100 financial services company may seem like polar opposite careers. But for Bridget Esposito, a former athletic coach and current VP and Group Creative Director at Prudential Financial, they couldn’t be more similar.

How Adobe Express helped Red Hat marketing, an IBM company, achieve 10x time savings

I have been a senior business analyst in marketing operations and brand automation at Red Hat for over 17 years. In that time, I have witnessed Red Hat’s transformation from 2,500 associates to a global force of over 20,000. When Red Hat joined IBM in 2019, our ability to help companies harness the power…

Helping students unlock career opportunities with micro-credentials in higher education

Across industries, creative thinking has emerged in the workplace. Employers need people who can solve problems, think creatively, and communicate innovations in new ways. As a creative company, Adobe has both an opportunity and responsibility to make sure that the next generation is equipped with skills…

Goldsmiths embeds Adobe tools across the curriculum for students to challenge the world creatively and critically.

Goldsmiths became London’s first Adobe Creative Campus to empower students with full access to Adobe tools and integrate creative skills across the curriculum. Through multimodal assessment and hands-on experience, students can express ideas through video...

Bath Spa University is partnering with Adobe to execute its digital transformation strategy.

Bath Spa University partnered with Adobe to drive its digital transformation and expand creative access for all students. By integrating Adobe tools across disciplines, the university is reimagining assessment, boosting digital confidence, and empowering students to explore new, innovative ways of learning and expressing ideas.

Weber State University helps students find future success through experiential, real-world learning.

Weber State University is leveraging Adobe Creative Cloud to build digital fluency across its campus and empower all students—especially first-generation learners—with the tools to succeed. Through personalized instruction, real-world projects, and a university-wide commitment to digital access...

Teesside University empowers students with future-facing digital learning through Adobe

As part of its Future-Facing Learning strategy, Teesside University partnered with Adobe to equip students and faculty with industry-leading creative tools. With anytime, anywhere access to Creative Cloud, students are building real-world skills through collaborative, hands-on projects that enhance their academic and...

Preparing Students for an AI-Driven Workforce

As artificial intelligence rapidly reshapes industries and job roles, higher education faces an urgent challenge: preparing students for an AI-enhanced workplace. Employers are increasingly seeking graduates who not only understand AI but can combine AI fluency with digital skills and visual competencies to drive innovation and productivity.

Connecting AI Literacy, Learning Outcomes & Career Readiness

To integrate generative AI across the curriculum, higher education institutions must find meaningful connections between students’ day-to-day academic work, their learning outcomes, and the growing demand for AI literacy everywhere.

Exploring In-class Exercises & Lesson Plans with Gen AI

To ensure that our students become critical, ethical, and agile users of generative AI, we need to integrate it into courses in every discipline. In this session, four faculty members shared a dozen successful classroom exercises and lesson plans that engage students and help build transferable skills like creativity and collaboration.

Driving Student Engagement with Adobe Express & Adobe Firefly Generative AI

After years in learning environments that couldn't accommodate creative, unstructured, exploratory, or even hands-on learning experiences, many of today's college students arrive on campus with a hyper-focus on checklists and grades.

Building Career Readiness with Badges & Credentials

To help students succeed in a competitive job market, higher education leaders need to equip students with sought-after skills and ways to showcase them to employers.

Exploring New Policies and Guidelines for Integrating Generative AI Across the Curriculum

At the start of the 2023-2024 school year, thought leaders from four campuses visited the Adobe Digital Literacy Café to share how they established initial guidelines around the use of generative AI in academics. One year later, three schools have gathered and shared how they have evolved their…

Navigating the AI-Driven Future of Higher Education

​As AI continues to reshape both education and the workforce, higher education leaders need to ensure that their institutions are prepared to reimagine teaching and learning and help students build critical new skills. In our exclusive webinar designed for presidents, provosts, and other senior leadership, our…

Why Generative AI Skills Belong in Every Creative Curriculum

Watch our webinar to discover why the next generation needs more than Adobe proficiency—they must master generative AI to stay competitive. As content demand surges, employers want graduates who can deliver high-quality creative fast.

Empower Creative Students with Future-ready Skills

As demand grows for AI literacy in creative careers, students in creative arts programs need the skills to express their ideas and deliver standout work using both industry-leading apps and new AI-powered tools.

Navigating the AI-driven Future of Higher Education

Our speakers showcased peer-led discussions, thought leadership, and industry research focused on enhancing student engagement, academic outcomes, and workforce readiness.

Showcasing Inspirational Student Work Amplified by Generative AI

In our final Digital Literacy Café (DLC) session of the academic year, we featured students who’ve created innovative course projects using generative AI. Coming from diverse disciplinary backgrounds, these inspiring students described their creative decision-making processes and shared their experiences of…

Connecting AI Literacy, Learning Outcomes, and Career Readiness

To integrate generative AI across the curriculum, higher education institutions must find meaningful connections between students’ day-to-day academic work, their learning outcomes, and the growing demand for AI literacy everywhere.

Integrating visual communication with generative AI

In higher education, most of the conversation about the impact of generative AI has focused on text output for research and writing projects. But what about image generation with AI? Join us to hear how three faculty members shared their diverse approaches to helping their students build essential visual…

Exploring in-class exercises and lesson plans that integrate generative AI

To ensure that our students become critical, ethical, and agile users of generative AI, we need to integrate it into courses in every discipline. In this session, four faculty members shared a dozen successful classroom exercises and lesson plans that engage students and help build transferable skills like creativity and collaboration.

Designing and assessing student projects that integrate generative AI

Our students are eager to learn to use generative AI and incorporate it into their work, and we are, too. But how can we integrate this technology into our coursework in ways that support our desired learning outcomes? In this session, faculty from four different disciplines led us in an interactive conversation…

One year later: exploring new policies and guidelines for integrating generative AI across the curriculum

At the start of the 2023-2024 school year, thought leaders from four campuses visited the Adobe Digital Literacy Café to share how they established initial guidelines around the use of generative AI in academics. One year later, three schools have gathered and shared how they have evolved their…

Student showcase: resume-worthy generative AI projects

In April, we concluded the Digital Literacy Café series with student perspectives. Four student exemplars from across the curriculum showcased their inspiring work as they reflected on the “essential skills” and “student learning outcomes” that they developed as a result.

Designing and Assessing Generative AI Student Projects

Four award-winning college instructors from across the curriculum shared innovative assignments that they designed to develop the “essential skills” and “student learning outcomes” that were the focus of the March Digital Literacy Café.

Generative AI essential skills and student learning outcomes

The February episode of the Digital Literacy Café brought into focus the “essential skills” and “student learning outcomes” that educators were increasingly looking to integrate into their coursework across the entire curriculum through digital storytelling supported by generative AI.

From creativity to career success: a student's digital journey

Nobody knows what the next three-to-five years are going to look like, but skills such as creative thinking, resilience, and digital agility are poised to rise in significance by 2027 — becoming critical indicators of student success.

Building student's career-readiness and success with digital badges and credentials

To help students succeed in a competitive job market, higher education leaders need to equip students with sought-after skills and ways to showcase them to employers.

Driving student engagement with Adobe Express and Adobe Firefly generative AI

After years in learning environments that couldn't accommodate creative, unstructured, exploratory, or even hands-on learning experiences, many of today's college students arrive on campus with a hyper-focus on checklists and grades.

Reimagining assessments to supercharge learning with Adobe Express and Adobe Firefly Generative AI

In this session, our speakers taught innovative ways to assess your students’ work and comprehension more effectively than ever.

Empowering students to visually communicate with impact

In the digital age, visual communication and creative skills have become fundamental, enabling students to express themselves, engage with others, and make an impact. From videos and podcasts to blog posts and social media, the avenues for creative expression are endless. However, many students may feel…

Democratizing creativity for all

In today's dynamic world, creativity is not just a luxury reserved for a select few. It’s a necessity for innovation, problem-solving, and personal fulfillment for all students. In this webinar, we explored how creativity played a critical role in student success while they were in school and when they launched…

Enabling student success in higher education with Adobe Express + Firefly

There has never been a more critical time to transform education, and Adobe has long been on a mission to help institutions ensure that students succeed.