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Campus Engagement with Creativity and AI in Higher Education and Adobe Creative Campuses

Executive Summary

Higher education is currently experiencing a significant engagement crisis. Across the globe, students are becoming increasingly disconnected from campus life, with declining participation in organizations and weakening peer relationships. This trend poses a direct threat to institutional resilience, enrollment, and retention.

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This report demonstrates that when campuses embed creative communication tools and responsible AI into both coursework and campus life, students feel a stronger connection to their studies and their peers. On Adobe Creative Campuses, institutions that provide campus-wide access to creative tools—students experience greater expression, social confidence, and a sense of belonging. Institutions that integrate these durable skills effectively are moving the needle for students from all backgrounds, turning creativity into a key driver of institutional value and long-term student success.

Fill out and submit the form for immediate access to the report.

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Here’s what you’ll learn:

  • Combating the Engagement Crisis: Discover how embedding creative tools addresses the global decline in student participation and belonging.

  • The Impact of Creative Expression: Why 91% of students using Adobe tools feel more engaged in their campus experience.

  • Co-Curricular Career Prep: How 92% of alumni credit creative roles in student clubs with building essential, resume-worthy skills.

  • Inclusive Digital Paths: Why 89% of part-time and remote students find creative tools essential for staying connected to campus life.

  • The Creative Campus Advantage: Evidence that students at dedicated Creative Campuses feel 12% more supported by their institutions.

  • Institutional Trust & Value: How providing professional-grade AI tools signals a commitment to student success and modern workforce readiness.

  • Global Engagement Trends: Insights from 9 global markets on how creativity and AI literacy are shaping student identity and motivation.

  • Cross-Disciplinary Case Studies: Practical examples of Adobe tools being used in STEM, Sociology, and Engineering at SJSU, Auburn, and UTSA.

  • Driving Student Persistence: How fostering a sense of connection through visual communication directly influences student retention.

  • The 5-Step Leadership Playbook: A strategic guide for higher education leaders to integrate creativity and AI across the entire student ecosystem.

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Get the full report to see how higher education and Adobe Creative Campuses are equipping students with the creativity and AI skills to thrive in their careers.

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Let’s talk about how Adobe can help your graduates succeed.

Drive career readiness with higher education plans that support your entire campus.

Looking for information? Contact our Sales team.

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Get started with Adobe Express for Education - Space for product promotion

Adobe Express is the all-in-one, quick-and-easy content creation app designed to help students of all disciplines stand out in class, on campus, and in their careers —and it’s included with all Adobe Creative Cloud plans.

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