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Academic Outcomes with Creativity and AI in Higher Education and Adobe Creative Campuses

Executive Summary

As higher education faces rising costs, shifting student expectations, and rapid adoption of generative AI, institutions are under pressure to better prepare students for an increasingly skills-driven workforce. Academic success now requires more than content mastery, it demands creativity, clear communication, and the ability to apply knowledge across disciplines.

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This report shows that when creativity and AI are embedded into coursework, students demonstrate stronger academic confidence, higher engagement, and improved performance. Institutions that fail to evolve risk leaving students underprepared, widening equity gaps, and weakening long-term outcomes for both learners and campuses alike.

Fill out and submit the form for immediate access to the report.

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Adobe Express is the all-in-one, quick-and-easy content creation app designed to help students of all disciplines stand out in class, on campus, and in their careers —and it’s included with all Adobe Creative Cloud plans.

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Here’s what you’ll learn:

  • Boosting Academic Confidence: Adobe tools enhance students' confidence, helping them produce higher-quality work and think creatively.

  • Increasing Engagement: Creative Campuses integrate Adobe tools into coursework, leading to deeper student engagement and motivation.

  • Career Readiness: Micro-credentials and Adobe tools prepare students for the workforce with transferable skills and confidence.

  • Promoting Equity: Adobe tools help close equity gaps, benefiting first-generation and underserved students.

  • Global Impact: Insights from students worldwide show improved academic and career readiness through Adobe tools.

  • Strategic Roadmap: A five-step guide for higher education leaders to integrate creativity and AI into curricula.

  • Cross-Disciplinary Benefits: Adobe tools support skill development in STEM, business, humanities, arts, and social sciences.

  • Research Findings: Data highlights improved grades, deeper learning, and enhanced communication skills with Adobe tools.

  • Real-World Applications: Case studies from universities demonstrate the practical benefits of Adobe tools in education.

  • Future Skills: Creativity, AI literacy, and digital fluency are essential for academic and career success in the evolving job market.

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Get the full report to see how higher education and Adobe Creative Campuses are equipping students with the creativity and AI skills to thrive in their careers.

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