NEW! AI That Delivers - The ROI of Acrobat AI Assistant

This report showcases how Adobe Acrobat AI Assistant transforms document workflows to drive measurable ROI. Discover how organizations save time, boost productivity, and unlock smarter ways to create, review, and summarize content—helping teams focus on high-impact work and achieve up to 415% projected ROI.

The AI-Ready Graduate: Harnessing Human Creativity for the Next Era of Work

Explore how generative AI is reshaping the workplace—and why higher education must evolve to keep up. Discover actionable insights and a clear framework for equipping students with the creative, digital, and human skills essential for long-term success in an AI-driven economy.

The Future of Reading, Studying and Learning with Acrobat AI Assistant

Explore key insights from Adobe’s 2025 research on how Acrobat AI Assistant helps students overcome reading overload, reduce burnout, and study more efficiently with trusted, citation-based AI support.

2025 US Creativity with AI in Education Report: Transforming Learning & Careers.

Generative AI is reshaping higher education — enhancing creativity, boosting career readiness, and fostering deeper learning. This report, based on insights from US faculty, explores how AI empowers students to think independently, express themselves, and develop essential skills for the future.

2025 UK Creativity with AI in Education Report: Transforming Learning & Careers.

Generative AI is reshaping higher education — enhancing creativity, boosting career readiness, and fostering deeper learning. This report, based on insights from US faculty, explores how AI empowers students to think independently, express themselves, and develop essential skills for the future.

Creative AI Jobs Report

Discover how institutions can prepare students for career success with generative AI and essential skills. See how AI technologies are reshaping the skills landscape and how institutions can seize the opportunity to get students ready for work with specific strategies and actions.

Support student success in the age of AI.

Check out our latest eBook to discover how to provide equitable access to visual communication tools, boost student engagement across campus, and build career-ready skills.

See how to stand apart with digital fluency and career-ready skills.

Explore this new guide from Adobe to help ignite your institution’s journey toward improving student outcomes with creative communication skills. It includes examples from other institutions plus conversation starters for your administrators and faculty.

UK ANZ Creative Campus Benefits Overview March 2025.

The Adobe Creative Campus program empowers institutions to prepare students for career success with critical skills in creativity, productivity, and AI. This overview highlights benefits for partners and innovators, including access to Adobe tools, faculty training, certified student badges, and opportunities for recognition and funding.

Adobe in Education.

Creativity and AI – Unlocking student success and preparing students for the future.

Success through partnership with Adobe.

Stories from four Adobe Creative Campus universities with tangible examples of how they have implemented their strategies in partnership with Adobe.

Authentic Assessment in Higher Education.

Key insights into the benefits of authentic assessment of learners, and how digital creative technologies can further empower both learners and faculty to innovate authentic assessment practices.

Cultivating digital literacy.

This presentation helps educators and school leaders who are excited to learn more about digital literacy and the benefits that this vital, game-changing skillset can have for your students.

The demand for digital literacy.

Employer perspectives and the role of higher education in enabling digital literacy.

Transforming the curriculum – perspectives from students and educators.

Adobe and Wonkhe, the home of higher education policy, have partnered to explore how universities can take student skills to the next level.

Teaching Creativity and Durable Skills in an AI World

When a high school student uses AI to design a community mural or a college freshman collaborates with peers across continents on a digital storytelling project, it’s clear the boundaries of learning are shifting. Classrooms are no longer just spaces for absorbing information; they’re becoming creative studios where…

How Higher Education Leaders can Navigate an AI-driven Future

As AI continues to reshape both education and the workforce, higher education leaders need to ensure that their institutions are prepared to reimagine teaching and learning and help students build critical new skills.

The University of Utah uses Adobe microcredentials to prepare students for careers

The University of Utah has been an Adobe Creative Campus for several years as part of its push to ensure students are ready for their careers. Recently, the university started encouraging students to earn Adobe microcredentials to learn essential digital and creative skills and showcase their knowledge to…

UTSA helps students gain career-ready skills with Adobe microcredentials

The University of Texas at San Antonio (UTSA) is a longstanding Adobe Creative Campus partner that continually finds innovative approaches to drive student outcomes. One of the ways they are helping students stand out in the job market is by encouraging them to earn Adobe microcredentials, which…

Explore Inspiring Student Work Amplified by Generative AI

The 2024–2025 academic year has been a transformative time for generative AI in higher education. Students are no longer simply asking chatbots to answer questions and summarize information — they’re using AI technology as a powerful partner for learning and creativity.

The Future of Higher Education: How AI Can Deepen Learning In College Coursework and Studying

College students often face the daunting task of reading, organizing, and creating vast amounts of course materials across various subjects every semester. The amount of time students spend on tedious or needlessly administrative work required to engage with their course materials and prepare for…

The California State University gets students ready for the workforce with Adobe Express.

The California State University (CSU) system isn’t only the largest four-year public university system in the U.S., it’s also the most diverse. More than half of the students come from traditionally underrepresented backgrounds, and nearly one-third of undergraduates are the first in their families to attend college…

Connecting AI Literacy, Learning Outcomes, and Career readiness

To integrate generative AI across the curriculum, higher education institutions must find meaningful connections between students’ day-to-day academic work, their learning outcomes, and the growing demand for AI literacy everywhere.

Auburn University builds students’ digital skills with Adobe Express

Giving students the right tools is only the first step in teaching digital literacy and closing learning gaps. Students and teachers alike also need to know how to use the tools so they can experiment with ideas and build new skills.

Western Sydney University leads the way as the first Adobe Creative Campus University in New South Wales

In an era marked by rapid digital transformation, Western Sydney University is leaving no stone unturned to ensure its students and staff are prepared to navigate the evolving digital landscape.

Prudential Financial transforms its end-to-end content creation process.

Coaching college softball and working for a Fortune 100 financial services company may seem like polar opposite careers. But for Bridget Esposito, a former athletic coach and current VP and Group Creative Director at Prudential Financial, they couldn’t be more similar.

Setting marketers up for success.

From top global names including Nike and Adobe to non-profits changing the world, organizations of all sizes turn to agency Owen Jones to create compelling brand experiences. Owen Jones stands out for its commitment to developing strategies, campaigns, and visuals that sustain brands into the future.

How Adobe Express helped Red Hat marketing, an IBM company, achieve 10x time savings

I have been a senior business analyst in marketing operations and brand automation at Red Hat for over 17 years. In that time, I have witnessed Red Hat’s transformation from 2,500 associates to a global force of over 20,000. When Red Hat joined IBM in 2019, our ability to help companies harness the power…

Unleashing creativity with help from generative AI.

Jordan Cuddy is obsessed with the ways customers experience brands. As Executive Vice President and Global Head of Experience at Monks, the award-winning marketing and technology services company, she loves when she and her team can find ways to do something extra to help brands reach more…

Explore One Student’s Journey from Creativity to Career Success

Nobody knows what the job market will look like for college graduates in the next few years, but recent studies have shown that employers want to hire graduates with skills like creative thinking, digital agility, and generative AI fluency.

How Innovative Educators are Designing and Assessing Student Projects that Integrate Generative AI

Generative AI has made a big impact on the way higher education faculty think about course assignments and assessments, and many are looking to incorporate this new technology into their lessons. But how can they do so in ways that support their desired learning outcomes?

Creativity with AI: New Report Imagines the Future of Student Success

In a world increasingly influenced by technological advancements like generative AI, how can we prepare students to not only adapt but also thrive? This new technology has the potential to empower students by enabling them to connect ideas, express themselves, and develop the confidence needed to face…

Driving Student Engagement with Adobe Express and Adobe Firefly Generative AI in Higher Education

Higher education faculty and leaders have noticed a concerning trend: After spending the pandemic years in learning environments that were less accommodating to creative, unstructured, or hands-on learning experiences, many of today's college students are arriving on campus with a hyper-focus on…

Reimagining Assessment Methods to Supercharge Learning in Higher Education

Higher education institutions are struggling with how to prepare students for a rapidly changing career landscape, how to better engage and teach students whose learning was disrupted during the pandemic, and how to assess students’ learning in more authentic and meaningful ways.

Creativity and technology: Meet the next-generation creators using tech in unprecedented ways

Creativity has been described as transcending traditional ways of thinking — and for the next generation of digital artists and innovators, that definition is taking on new dimensions armed with generative AI technology.

Helping students unlock career opportunities with micro-credentials in higher education

Across industries, creative thinking has emerged in the workplace. Employers need people who can solve problems, think creatively, and communicate innovations in new ways. As a creative company, Adobe has both an opportunity and responsibility to make sure that the next generation is equipped with skills…

How higher ed institutions can build career-readiness skills with digital badges and credentials

To give students a leg up in a competitive job market, colleges and universities are looking to equip them with sought-after career-readiness skills as well as ways to showcase those skills to potential employers.

One Year Later: Exploring New Policies and Guidelines for Integrating GenerativeAI Across the Curriculum

At the start of the 2023-2024 school year, thought leaders from four universities came together at one of our Digital Literacy Café webinars to share how they had established initial guidelines and policies around the use of generative AI in academics…

How Higher Ed Institutions are Integrating Visual Communication with Generative AI

The use of Large Language Models (LLMs) for research and writing projects has dominated conversations around AI on campus — often overshadowing AI tools that output visuals rather than just text. In our fourth Digital Literacy Café webinar of the school year, three innovative professors joined…

Generative AI in Higher Education: Insights from Campus Thought Leaders

The Adobe for Education team has always been deeply committed to putting the customer voice first. In fact, many members of our team are current or former college instructors, faculty, or campus leaders, giving us a unique understanding of the challenges and opportunities in higher education. But we…

How AI Can Foster Creative Thinking in the Classroom and Beyond

For many years, educators have envisioned personalized learning as a way to tailor education to each student's unique needs. With advances in artificial intelligence, this vision is becoming a reality. AI has the potential to transform classrooms by offering personalized learning experiences that align with…

Giving the next generation of creators a jumpstart: Creativity for All and the Adobe Certified Professional program

As the first person in my family to go to college, I experienced firsthand how higher education can change your life. Continuing education opened doors of opportunity, allowed me to study and work around the world, and inspired me to become an educator who could support students and other educators in…

Digital Edge Award winner Debasmita Banerjee tells stories at the intersection of art and physics

Unless they have a doctorate in advanced physics, the average person spends little time thinking about quantum optics. And yet, the study of how photons of light interact with atoms and molecules is vital to understanding life. What’s more, the advances being made in quantum computing today will…

Goldsmiths embeds Adobe tools across the curriculum for students to challenge the world creatively and critically.

Goldsmiths became London’s first Adobe Creative Campus to empower students with full access to Adobe tools and integrate creative skills across the curriculum. Through multimodal assessment and hands-on experience, students can express ideas through video, podcasts, or design — gaining real-world skills and creative confidence that extend beyond traditional essays.

Bath Spa University is partnering with Adobe to execute its digital transformation strategy.

Bath Spa University partnered with Adobe to drive its digital transformation and expand creative access for all students. By integrating Adobe tools across disciplines, the university is reimagining assessment, boosting digital confidence, and empowering students to explore new, innovative ways of learning and expressing ideas.

Weber State University helps students find future success through experiential, real-world learning.

Weber State University is leveraging Adobe Creative Cloud to build digital fluency across its campus and empower all students—especially first-generation learners—with the tools to succeed. Through personalized instruction, real-world projects, and a university-wide commitment to digital access, Weber is helping students gain confidence, engage more deeply, and graduate career-ready with strong creative portfolios.

Teesside University empowers students with future-facing digital learning through Adobe

As part of its Future-Facing Learning strategy, Teesside University partnered with Adobe to equip students and faculty with industry-leading creative tools. With anytime, anywhere access to Creative Cloud, students are building real-world skills through collaborative, hands-on projects that enhance their academic and professional development. Adobe plays a central role in supporting mobility, creativity, and employability—helping learners produce standout work and preparing them for the future of work.

Preparing Students for an AI-Driven Workforce

As artificial intelligence rapidly reshapes industries and job roles, higher education faces an urgent challenge: preparing students for an AI-enhanced workplace. Employers are increasingly seeking graduates who not only understand AI but can combine AI fluency with digital skills and visual competencies to drive innovation and productivity.

Connecting AI Literacy, Learning Outcomes & Career Readiness

To integrate generative AI across the curriculum, higher education institutions must find meaningful connections between students’ day-to-day academic work, their learning outcomes, and the growing demand for AI literacy everywhere.

Exploring In-class Exercises & Lesson Plans with Gen AI

To ensure that our students become critical, ethical, and agile users of generative AI, we need to integrate it into courses in every discipline. In this session, four faculty members shared a dozen successful classroom exercises and lesson plans that engage students and help build transferable skills like creativity and collaboration.

Driving Student Engagement with Adobe Express & Adobe Firefly Generative AI

After years in learning environments that couldn't accommodate creative, unstructured, exploratory, or even hands-on learning experiences, many of today's college students arrive on campus with a hyper-focus on checklists and grades.

Building Career Readiness with Badges & Credentials

To help students succeed in a competitive job market, higher education leaders need to equip students with sought-after skills and ways to showcase them to employers.

Exploring New Policies and Guidelines for Integrating Generative AI Across the Curriculum

At the start of the 2023-2024 school year, thought leaders from four campuses visited the Adobe Digital Literacy Café to share how they established initial guidelines around the use of generative AI in academics. One year later, three schools have gathered and shared how they have evolved their…

Navigating the AI-Driven Future of Higher Education

​As AI continues to reshape both education and the workforce, higher education leaders need to ensure that their institutions are prepared to reimagine teaching and learning and help students build critical new skills. In our exclusive webinar designed for presidents, provosts, and other senior leadership, our…

Why Generative AI Skills Belong in Every Creative Curriculum

Watch our webinar to discover why the next generation needs more than Adobe proficiency—they must master generative AI to stay competitive. As content demand surges, employers want graduates who can deliver high-quality creative fast.

Empower Creative Students with Future-ready Skills

As demand grows for AI literacy in creative careers, students in creative arts programs need the skills to express their ideas and deliver standout work using both industry-leading apps and new AI-powered tools.

Navigating the AI-driven Future of Higher Education

Our speakers showcased peer-led discussions, thought leadership, and industry research focused on enhancing student engagement, academic outcomes, and workforce readiness.

Showcasing Inspirational Student Work Amplified by Generative AI

In our final Digital Literacy Café (DLC) session of the academic year, we featured students who’ve created innovative course projects using generative AI. Coming from diverse disciplinary backgrounds, these inspiring students described their creative decision-making processes and shared their experiences of…

Connecting AI Literacy, Learning Outcomes, and Career Readiness

To integrate generative AI across the curriculum, higher education institutions must find meaningful connections between students’ day-to-day academic work, their learning outcomes, and the growing demand for AI literacy everywhere.

Integrating visual communication with generative AI

In higher education, most of the conversation about the impact of generative AI has focused on text output for research and writing projects. But what about image generation with AI? Join us to hear how three faculty members shared their diverse approaches to helping their students build essential visual…

Exploring in-class exercises and lesson plans that integrate generative AI

To ensure that our students become critical, ethical, and agile users of generative AI, we need to integrate it into courses in every discipline. In this session, four faculty members shared a dozen successful classroom exercises and lesson plans that engage students and help build transferable skills like creativity and collaboration.

Designing and assessing student projects that integrate generative AI

Our students are eager to learn to use generative AI and incorporate it into their work, and we are, too. But how can we integrate this technology into our coursework in ways that support our desired learning outcomes? In this session, faculty from four different disciplines led us in an interactive conversation…

One year later: exploring new policies and guidelines for integrating generative AI across the curriculum

At the start of the 2023-2024 school year, thought leaders from four campuses visited the Adobe Digital Literacy Café to share how they established initial guidelines around the use of generative AI in academics. One year later, three schools have gathered and shared how they have evolved their…

Student showcase: resume-worthy generative AI projects

In April, we concluded the Digital Literacy Café series with student perspectives. Four student exemplars from across the curriculum showcased their inspiring work as they reflected on the “essential skills” and “student learning outcomes” that they developed as a result.

Designing and Assessing Generative AI Student Projects

Four award-winning college instructors from across the curriculum shared innovative assignments that they designed to develop the “essential skills” and “student learning outcomes” that were the focus of the March Digital Literacy Café.

Generative AI essential skills and student learning outcomes

The February episode of the Digital Literacy Café brought into focus the “essential skills” and “student learning outcomes” that educators were increasingly looking to integrate into their coursework across the entire curriculum through digital storytelling supported by generative AI.

From creativity to career success: a student's digital journey

Nobody knows what the next three-to-five years are going to look like, but skills such as creative thinking, resilience, and digital agility are poised to rise in significance by 2027 — becoming critical indicators of student success.

Building student's career-readiness and success with digital badges and credentials

To help students succeed in a competitive job market, higher education leaders need to equip students with sought-after skills and ways to showcase them to employers.

Driving student engagement with Adobe Express and Adobe Firefly generative AI

After years in learning environments that couldn't accommodate creative, unstructured, exploratory, or even hands-on learning experiences, many of today's college students arrive on campus with a hyper-focus on checklists and grades.

Reimagining assessments to supercharge learning with Adobe Express and Adobe Firefly Generative AI

In this session, our speakers taught innovative ways to assess your students’ work and comprehension more effectively than ever.

Empowering students to visually communicate with impact

In the digital age, visual communication and creative skills have become fundamental, enabling students to express themselves, engage with others, and make an impact. From videos and podcasts to blog posts and social media, the avenues for creative expression are endless. However, many students may feel…

Democratizing creativity for all

In today's dynamic world, creativity is not just a luxury reserved for a select few. It’s a necessity for innovation, problem-solving, and personal fulfillment for all students. In this webinar, we explored how creativity played a critical role in student success while they were in school and when they launched…

Enabling student success in higher education with Adobe Express + Firefly

There has never been a more critical time to transform education, and Adobe has long been on a mission to help institutions ensure that students succeed.