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Beyond the Technology: how is generative AI supporting creativity?

  • Aug 7, 2025
  • 1 min read

We welcome Dr Rebecca Feasey and Eu Jin See to the show to discuss how Adobe Firefly is supporting creativity.



In this episode, Tom Moule speaks with Dr Rebecca Feasey (Bath Spa University) and Eu Jin See (Manchester School of Architecture and Adobe brand ambassador) about how generative AI - particularly Adobe Firefly - is supporting creativity in higher education.


They discuss how tools like Firefly can build creative confidence, encourage collaboration, and support iteration and idea development. From welcome week posters to architectural prototypes, the guests share practical examples of how artificial intelligence (AI) is being used to communicate ideas effectively and ethically.


The conversation also touches on creative ownership, authentic assessments, and how AI skills are becoming key to future-ready creative work.


Show notes


Episode guests


Dr Rebecca Feasey


Eu Jin See

Subject leader in media and critical studies, Bath Spa University

Adobe brand ambassador and master's student, Manchester School of Architecture


Episode host

Tom Moule


Senior AI specialist


Additional links




Discover what’s possible with Adobe Firefly

Explore how generative AI can unlock creative confidence, enhance collaboration, and prepare students for future-ready careers. Learn more about Adobe’s approach to empowering education with responsible, commercial-grade AI.






 
 

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