Beyond the Technology: how is generative AI supporting creativity?
- Gustavo Yamasaki
- Aug 7, 2025
- 1 min read
We welcome Dr Rebecca Feasey and Eu Jin See to the show to discuss how Adobe Firefly is supporting creativity.
In this episode, Tom Moule speaks with Dr Rebecca Feasey (Bath Spa University) and Eu Jin See (Manchester School of Architecture and Adobe brand ambassador) about how generative AI - particularly Adobe Firefly - is supporting creativity in higher education.
They discuss how tools like Firefly can build creative confidence, encourage collaboration, and support iteration and idea development. From welcome week posters to architectural prototypes, the guests share practical examples of how artificial intelligence (AI) is being used to communicate ideas effectively and ethically.
The conversation also touches on creative ownership, authentic assessments, and how AI skills are becoming key to future-ready creative work.
Show notes
Read the report from Jisc’s pilot of AI for image generation
Visit Jisc’s AI page, where you can find further AI-focused guides and resources
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Episode guests
 Dr Rebecca Feasey |  Eu Jin See |
Subject leader in media and critical studies, Bath Spa University | Adobe brand ambassador and master's student, Manchester School of Architecture |
Episode host
 Tom Moule | |
Senior AI specialist |
Additional links
Discover what’s possible with Adobe Firefly
Explore how generative AI can unlock creative confidence, enhance collaboration, and prepare students for future-ready careers. Learn more about Adobe’s approach to empowering education with responsible, commercial-grade AI.
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