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Career Outcomes with Creativity and AI in Higher Education and Adobe Creative Campuses

Executive Summary

In today’s rapidly evolving job market, where change is being driven by generative AI adoption across industries, employers seek not only candidates with degrees but also individuals with essential skills such as creative agility, AI fluency, and the ability to convey complex ideas across various media. 

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Lifelong learners and creative problem-solvers who can adapt and thrive in this fast-paced environment are well-positioned to succeed. Unfortunately, many graduates lack these essential skills or struggle to present their capabilities effectively to employers.

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As scrutiny increases on the value of higher education, institutions must innovate to address workforce demands or risk leaving students unprepared. This impacts student outcomes, institutional reputations, and future enrollment.

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Here’s what you’ll learn:

  • Career Readiness: How creativity and AI skills are helping students build stronger portfolios, stand out in the job market, and secure career opportunities.

  • Employer Perspectives: What hiring managers value most in graduates—creative problem-solving, communication, and AI fluency.

  • Digital Fluency: Why blending creative tools with AI is critical for preparing students for future workplace demands.

  • Creative Confidence: How hands-on experiences with Adobe Creative Cloud and Firefly foster innovation and adaptability.

  • Equity & Access: Insights on how institutions are expanding opportunities for diverse learners through creative and AI-driven programs.

  • Institutional Impact: How Adobe Creative Campuses are driving measurable improvements in student outcomes and academic engagement.

  • The Future of Work: Why integrating creativity and AI across curricula positions students for long-term success in an AI-powered economy.

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Get the full report to see how higher education and Adobe Creative Campuses are equipping students with the creativity and AI skills to thrive in their careers.

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Let’s talk about how Adobe can help your graduates succeed.

Drive career readiness with higher education plans that support your entire campus.

Looking for information? Contact our Sales team.

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Get started with Adobe Express for Education - Space for product promotion

Adobe Express is the all-in-one, quick-and-easy content creation app designed to help students of all disciplines stand out in class, on campus, and in their careers —and it’s included with all Adobe Creative Cloud plans.

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