How Paramount+ scales creative production while strengthening brand integrity.
- David Jaramillo
- Sep 19
- 4 min read
When your brand spans franchises, streaming platforms, and creative teams on both coasts, consistency isn’t just a goal — it’s critical. For Matt Hernandez, SVP of design at Paramount Streaming, that means maintaining brand integrity across Paramount+, Pluto TV, and a wide range of shows and channels like Dexter, Survivor, and Star Trek: Discovery. His team is responsible for delivering creative that turns heads, all while coordinating with dozens of collaborators.
“You’ve only got a second — maybe less — to grab someone’s attention,” Hernandez says. “If they walk away with a thought or a feeling that sticks, then we’ve done our job. That’s the challenge, and with the right tools in place, that’s exactly what we’re able to deliver.”
To meet that moment, Hernandez and his team had to wrangle decentralized assets and give every team access to the right creative tools. One tool they turned to is Adobe Creative Cloud Libraries to centralize brand assets and ensure consistency across applications and teams. As they now begin to explore using Adobe Express, they’re laying the groundwork for scalable, on-brand content creation — such as presentation decks — and empowering not just the design team but marketers, studios, and channels to create with confidence while staying on brand.
Keeping a global brand intact.
As with many complex organizations, Hernandez faced the creative chaos that often comes with content creation. Files were stored in inconsistent places — from desktops to cloud drives — and designers across studios lacked a single source of truth.
At the same time, the pressure to localize content quickly was growing. With so many campaigns running across regions, franchises, and platforms, marketing teams needed a faster, more flexible way to customize assets without sacrificing the brand.
“When you work across even a small team, maybe with just 10 people, even that can be challenging,” Hernandez says. “But to make sure your brand works across all these units that have their own design teams, their own marketing teams, that’s where the challenge really comes in.”
Beyond the logistical headaches, Hernandez recognized that maintaining brand equity was a chief priority. Standing out visually while staying true to the brand’s identity turns fleeting moments into lasting impressions, and it’s exactly why his team needed a way to deliver that at scale. “Our job is to make sure you see something, and you get some kind of feeling,” he says. “Color, typography, font choice, motion — these things are vying for your attention. So, for us, consistency, contrast, and clarity are everything.”
A game-changing solution.
To further bring consistency and efficiency to the heart of creative operations, Hernandez turned to Creative Cloud Libraries, creating a centralized ecosystem for all brand assets — from logos and color palettes to motion treatments and typography.
“We worked with Adobe to take our brand and put it all within the Creative Cloud Library,” he says. “What’s amazing about it is that you never have to leave the application. Whether you're in Adobe Photoshop, Adobe After Effects, or Adobe Premiere Pro, you can access the logo, the color, the typography all right there.”
That level of integration has been crucial for Hernandez’s team. Designers no longer need to hunt down the “right” version of an asset or question whether it’s up to date. And when changes need to be made — like a font change on a logo — the new asset is reflected everywhere in real time.
“If there’s an issue, like ‘Where do I find the logo?’ I say, ‘Go to the libraries.’ It’s all there at your fingertips,” he says. “Once you exit the experience to search, you’re breaking your concentration. Keeping it all in one place is huge for us.”
“Adobe’s tools help us move faster and stay aligned — delivering high-quality creative that always feels unmistakably Paramount.”
Matte Hernandez
SVP of Design, Paramount Streaming
Exploring new ways to scale creativity.
With a strong foundation in place, Hernandez and his team are now turning to Adobe Express, a design platform that allows his team and partners to quickly create branded content.
The team’s first project was to create presentation templates for Pluto TV directly in Adobe Express. By locking in key elements like logos and colors, they ensured the decks would stay on brand while still giving teams flexibility to update text or swap in visuals as needed. “It’s been great to hold brand consistency across teams. You don't want to see decks out in the wild that have nothing to do with your brand. But if you keep the designs and templates within Express, it works really well.”
“With so many teams contributing to the brand, having a centralized, consistent design library has been pivotal. Adobe’s tools help us move faster and stay aligned — delivering high-quality creative that always feels unmistakably Paramount,” says Hernandez.
Building moments that matter.
For Hernandez, the shift to Creative Cloud Libraries isn’t just about organization. It’s about empowerment. With the right assets in place, his team can focus less on policing brand use and more on grabbing attention — not just with bold visuals but with a brand identity that’s instantly recognizable and consistently delivered.
“With so many teams touching the brand, keeping everything consistent and easy to access has been a game changer,” says Hernandez. “Now we can move faster without losing what makes the brand feel like us.”
Watch Paramount Streaming’s SVP of design, Matt Hernandez’s Adobe Summit 2025 session: On Brand, On Time: Three Ways to Scale Content Creation with Adobe Express
Chloe McConnell is a director of product management at Adobe Express, where her team imagines and builds experiences that empower creative collaboration from small teams to enterprises. Prior to joining the Adobe Express team, McConnell received her MBA from Berkeley Haas and produced The New Yorker magazine’s digital editions. She finds inspiration through outdoor adventures and clever storytelling.
