Event Highlights
Join EduMAX 2026, where higher education leaders come together with Adobe to build career-ready student skills and a governed, trusted AI strategy for their institution.
Learn how Adobe empowers students, educators, and institutions to stand out and meet evolving industry needs.
Meet the speakers.
Explore the EduMAX 2026 agenda.
(6:00–6:15 pm) Itinerary info 1
(6:15–6:30 pm) Itinerary info 2
(6:30–7:00 pm) Itinerary info 3
(7:00–8:00 pm) Itinerary info 4
(6:00–6:15 pm) Itinerary info 1
(6:15–6:30 pm) Itinerary info 2
(6:30–7:00 pm) Itinerary info 3
(7:00–8:00 pm) Itinerary info 4
Discover the Creative Park.
Ideas become more powerful when you have the space to explore them. That’s the spirit behind the Creative Park—a dedicated space at EduMAX designed for you to experiment, discover, and connect with Adobe’s creative and AI tools. Part playground, part showcase, the Creative Park invites you to spark new ideas, explore new possibilities, and experience tools and concepts you can take back to your campus.
Just as importantly, it’s a place to connect with fellow higher education leaders and explore the role creativity plays in shaping the future—from how we teach and engage students to how we empower people to think differently, solve problems, and imagine what’s possible for our institutions.
Headshot Station
Refresh your professional headshot with a complimentary session powered by Lightroom and Frame.io. A polished, high-quality photo for your social profile or institutional bio—ready in minutes.
Express Print Shop
Design and print a personalized phone wallet on-site—a unique, hands-on keepsake and a great conversation starter to bring back to your office.
Swag Shop
Stop by our Adobe gift station and take home a curated selection of quality items—for yourself or to share with your team back on campus.
There’s more to come! Check back for a sneak peek at additional Creative Park activations.
Recommended hotels for EduMAX attendees.
Adobe will provide complimentary hotel accommodations for all confirmed EduMAX attendees as part of the reserved room block.
Hotel De Anza
Address: 233 W Santa Clara St, San Jose, CA 95113
Phone: 408-286-1000
AC Hotel San Jose Downtown
Address: 350 W Santa Clara St, San Jose, CA 95113
Phone: 408-924-0900
Learn about past EduMAX events.
EduMAX 2025 was an in-person, two-day event that brought higher education leaders together to discuss and learn about how equitable access to creative and AI tools empowers students to engage more deeply with learning, solve complex problems, and communicate their ideas with impact. The sessions highlighted how creativity and AI literacy are becoming essential skills for success in today’s evolving job market.
Empowering the AI Generation:
Building Career Pathways with Digital Storytelling
October 8-9, 2024
San Jose, CA
EduMAX 2024 was an in-person, two-day event that brought higher education leaders together to discuss and learn about innovative technology solutions designed to address institutional challenges, increase learning engagement, and improve student outcomes. Centered around the theme Empowering the AI Generation: Building Career Pathways with Digital Storytelling, the keynotes, fireside chats, and panels focused on how higher education leaders could empower the next generation of the workforce through generative AI and other emerging technologies. Attendees gained insights into the impact of artificial intelligence on higher education and the evolving workforce — as well as the role institutions played in equipping students with the career‑ready skills needed for long‑term success.
Next-Generation Innovators: Student Success in the Age of Generative AI
October 24–25, 2023
San Jose, CA
EduMAX 2023 was live, on-the-ground, and held in Adobe’s brand-new Founders Tower — a space that represented the future of work. It was a truly special EduMAX to remember. Generative AI is transformative technology. It can be used to create content, from art and music to solutions for complex problems. As we transitioned into the AI-augmented age, education systems needed to adapt to prepare students for success in this new landscape. EduMAX provided unique insights into how institutional peers were effectively improving faculty development, authentic assessment, and student success in a world shaped by AI.
Next-Generation Innovators: Student Success in the Age of Generative AI
October 18-20, 2022
San Jose, CA
EduMAX 2022 brought global higher education leaders together to explore the future of digital literacy and creative learning. Held alongside the Adobe MAX Creativity Conference, this two-day in-person gathering marked the first in-person EduMAX since 2019. The event spotlighted innovative institutions reshaping teaching and learning through digital tools—centered on creativity, access, and career readiness. From student storytelling that drives change, to system-wide transformations like the CSU’s Creative Cloud rollout, attendees saw firsthand how digital literacy is powering more engaging, equitable, and future-facing education across disciplines.
Next-Generation Innovators: Student Success in the Age of Generative AI
October 26-28, 2021
San Jose, CA
EduMAX 2021 united over 100 higher‑ed leaders online to tackle digital literacy in a post‑pandemic world. Across keynotes, panels, and workshops, academic decision‑makers explored how creative tools and continuous learning drive engagement, close skills gaps, and promote equity—equipping faculty and students with the digital fluency needed to thrive in hybrid and online environments.