Exploring the Impact of Creativity and AI in Higher Education.
At EduMAX, we explored how equitable access to creative and AI tools empowers students to engage more deeply with learning, solve complex problems, and communicate their ideas with impact. The sessions highlighted how creativity and AI literacy are becoming essential skills for success in today’s evolving job market.
To learn more, explore the research and insights shared by our speaker Brian Johnsrud in Career Outcomes with Creativity and AI in Higher Education and on Improving Student Outcomes in Higher Education and on Adobe Creative Campuses.
Rewatch EduMAX 2025 keynotes and panels.
Hear from the EduMAX 2025 community
Explore authentic reactions from this year’s attendees. Watch short interviews and read firsthand reflections on the ideas, innovations, and moments that made EduMAX 2025 unforgettable.
The live podcast featured speakers I thoroughly enjoyed. The Adobe Express workshop was well-executed. The onboarding, community building, wayfinding, and swag were also outstanding.
The hands-on product demos. It was really good to be able to use the software and imagine how I might incorporate it into my classes.
The hands-on product demos. It was really good to be able to use the software and imagine how I might incorporate it into my classes.
Meeting the people working on developing educational tools at Adobe. The Acrobat escape room was super fun, as was the swag. The vibe was communicative and friendly, and made for good connections.
Preparing Students for an AI-Infused Workforce
In this special episode recorded live at Adobe’s EduMAX conference, Jeff and Michael explore practical ways to harness AI in higher education to prepare students to be more effective creators. They were joined by a panel of industry and academic experts including Jennifer Sparrow, New York University’s chief academic technology officer; Simon Kho, who has led early career recruiting at Raymond James and KPMG, among other organizations; and Allison Salisbury, founder and CEO of Humanist Venture Studio.
Catch the best of EduMAX.
Meet the speakers.
Explore the EduMAX 2025 agenda.
5–8pm PT
(6:00–6:15 pm) Itinerary info 1
(6:15–6:30 pm) Itinerary info 2
(6:30–7:00 pm) Itinerary info 3
(7:00–8:00 pm) Itinerary info 4
8am–5pm PT
(6:00–6:15 pm) Itinerary info 1
(6:15–6:30 pm) Itinerary info 2
(6:30–7:00 pm) Itinerary info 3
(7:00–8:00 pm) Itinerary info 4
8–1:30pm PT
(6:00–6:15 pm) Itinerary info 1
(6:15–6:30 pm) Itinerary info 2
(6:30–7:00 pm) Itinerary info 3
(7:00–8:00 pm) Itinerary info 4
Recommended hotels for EduMAX attendees.
Adobe provided complimentary hotel accommodations for all confirmed EduMAX attendees as part of the reserved room block.
Hotel De Anza
Address: 233 W Santa Clara St, San Jose, CA 95113
Phone: 408-286-1000
Hayes Mansion San Jose
Address: 200 Edenvale Ave, San Jose, CA 95136
Phone: 408-226-3200
AC Hotel San Jose Downtown
Address: 350 W Santa Clara St, San Jose, CA 95113
Phone: 408-924-0900
Learn about past EduMAX events.
Empowering the AI Generation:
Building Career Pathways with Digital Storytelling
October 8-9, 2024
San Jose, CA
EduMAX 2024 was an in-person, two-day event that brought higher education leaders together to discuss and learn about innovative technology solutions designed to address institutional challenges, increase learning engagement, and improve student outcomes. Centered around the theme Empowering the AI Generation: Building Career Pathways with Digital Storytelling, the keynotes, fireside chats, and panels focused on how higher education leaders could empower the next generation of the workforce through generative AI and other emerging technologies. Attendees gained insights into the impact of artificial intelligence on higher education and the evolving workforce — as well as the role institutions played in equipping students with the career‑ready skills needed for long‑term success.
Next-Generation Innovators: Student Success in the Age of Generative AI
October 24–25, 2023
San Jose, CA
EduMAX 2023 was live, on-the-ground, and held in Adobe’s brand-new Founders Tower — a space that represented the future of work. It was a truly special EduMAX to remember. Generative AI is transformative technology. It can be used to create content, from art and music to solutions for complex problems. As we transitioned into the AI-augmented age, education systems needed to adapt to prepare students for success in this new landscape. EduMAX provided unique insights into how institutional peers were effectively improving faculty development, authentic assessment, and student success in a world shaped by AI.
Next-Generation Innovators: Student Success in the Age of Generative AI
October 18-20, 2022
San Jose, CA
EduMAX 2022 brought global higher education leaders together to explore the future of digital literacy and creative learning. Held alongside the Adobe MAX Creativity Conference, this two-day in-person gathering marked the first in-person EduMAX since 2019. The event spotlighted innovative institutions reshaping teaching and learning through digital tools—centered on creativity, access, and career readiness. From student storytelling that drives change, to system-wide transformations like the CSU’s Creative Cloud rollout, attendees saw firsthand how digital literacy is powering more engaging, equitable, and future-facing education across disciplines.
Next-Generation Innovators: Student Success in the Age of Generative AI
October 26-28, 2021
San Jose, CA
EduMAX 2021 united over 100 higher‑ed leaders online to tackle digital literacy in a post‑pandemic world. Across keynotes, panels, and workshops, academic decision‑makers explored how creative tools and continuous learning drive engagement, close skills gaps, and promote equity—equipping faculty and students with the digital fluency needed to thrive in hybrid and online environments.