
Adobe EduMAX 2024
October 8-9, 2024 San Jose, CA
Empowering the AI Generation:
Building Career Pathways with Digital Storytelling
We hope to see you at EduMAX 2024
EduMAX 2024 is an in-person, two-day event that brings higher education leaders together to discuss and learn about innovative technology solutions designed to address institutional challenges, increase learning engagement, and improve student outcomes.
Within this year’s theme of Empowering the AI Generation: Building Career Pathways with Digital Storytelling, the keynotes, fireside chats, and panels will focus on how higher education leaders can empower the next generation of the workforce through generative AI and other emerging technologies. You’ll get insights on artificial intelligence’s impact on higher ed and the evolving workforce — plus the role institutions play in empowering their students with the necessary career‑ready skills for long‑term success.
Open registration is closed, but there are still seats available.
Please contact your account representative directly to register.
EduMAX 2024 agenda
EduMAX Welcome Reception
Tuesday, October 8 | 6:00–8:00pm PT
EduMAX Conference Day
Wednesday, October 9 | 7:45am–4:30pm PT
Keynotes
Session speakers
EduMAX 2024 is the premier event of
the Adobe Creative Campus program
Adobe Creative Campus institutions have made a commitment to digital literacy and have empowered students in all disciplines with the opportunity to learn essential digital skills to succeed in the classroom and beyond. They offer their students full access to Adobe Creative Cloud and Adobe Express to learn to communicate more effectively, build their personal brands, and prepare for the challenges of an increasingly digital world. They also collaborate with other Adobe Creative Campus institutions to share best practices in driving innovation and student success.
SESSION
SPEAKERS
Keynote: GenAI: A Sense of Urgency
Amir Dabirian, CSU Fullerton
Industry Panel: Hiring the AI Generation
Vaishali Sabhahit, Adobe; Roy Mathew, Deloitte; Jennifer Elliott, Wake Forest
Case Study: Student Engagement at University of Texas at San Antonio
Melissa Vito, UTSA
Trends in Hiring by Lightcast
Lightcast Data
Breakout 1: How to Integrate GenAI into College work
.
Keynote: Equity in Curriculum Design
Osama Khan, Aston UK
Young Professionals Panel
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Breakout 2: Creating Equity of Access to Career Skills and Opportunity to All students
.
EduMAX 2024 speakers
The event will feature keynotes, fireside chats, panel discussions, and breakout sessions led by innovative thought leaders in higher education who will share their insights on the practical application of emerging technology solutions. You will also have the opportunity to hear from Adobe executives and product experts. Please check back as more speakers will be announced soon.
The EduMAX Experience

The evolving education landscape.
Hear from experts about AI's impact on higher education and the role educators play in its future.

Industry insights.
Employers and industry leaders discuss trends and skillsets that help shape the AI generation's career readiness.

From campus to career.
Students reflect on their own paths and share their experiences, insights, and visions for the future.

Bridging the gap.
Thought leaders from Adobe Creative Campus institutions share their visionary strategies and celebrated successes.
EduMAX Wrap-up Dinner
Wednesday, October 9 | 6:00–8:30pm PT

Photo credits: © 2024 Jakub Mosur Photography
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