How to Rethink University Marketing at Scale
Higher Education marketing and communications teams are producing more content across more channels than ever – coordinating across departments, student organizations, and staff in the process. Keeping that output consistent, on-brand, and moving quickly is increasingly difficult when production is distributed across a large institution.
But it doesn’t have to be. Hear practical tips for Higher Education Marcom teams on how to approach content creation at scale.
Global
How to Rethink University Marketing at Scale
Dr. Nathan Araya - Adobe
Heather Lawrenz - University of Kansas
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What you'll get from this session:
Practical tips and workflows to create, review, and distribute assets at scale
Understand why distributed content creation requires a new approach to brand management.
How to set up Brand Kits with Adobe Express so any team member creates on-brand content instantly (without designer help)
Recognize how Adobe Express Brand Kits support institution-wide content creation.
How to deliver consistent, efficient, and cost-effective assets that meet your institution’s brand
Identify practical workflows that improve efficiency while maintaining brand consistency.
Meet the speakers
Heather Lawrenz
Assistant Director for Technology - University of Kansas
Heather Lawrenz is Assistant Director for Technology at the University of Kansas William Allen White School of Journalism and Mass Communications, where she teaches graphic design, coordinates Adobe-focused curriculum, and leads training initiatives that prepare students for evolving creative industries. A passionate advocate for digital storytelling, Heather empowers learners to use creative technologies to communicate ideas, share personal narratives, and drive meaningful change.
Dr. Nathan Araya
Senior Customer Success Manager - Adobe
Dr. Nathan Arraya is a Senior Customer Success Manager at Adobe, where he partners with higher education institutions to help them get the most out of their Adobe investments. He works closely with university marketing and communications teams to activate tools, build workflows, and drive measurable outcomes across campus.