Adobe's North American Higher Education Newsletter
March 2025
What's New
The Creativity with AI in Education 2025 Report examines how generative AI can help students thrive in higher education by enhancing creative thinking, multimedia content creation, and communication skills. It highlights the technology's potential to improve academic performance, career prospects, and personal development, including self-expression and well-being.
Adobe Firefly Video Beta Update for HED: Due to the excitement and questions from our Adobe Education customers about the new Firefly Video/Audio features available to Corporate Adobe customers, we want to share the following:
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Adobe Creative Cloud All Apps Pro Education users currently do not have access to Firefly audio/video features, including Generate Video.
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Adobe is committed to responsibly designed Generative AI, focusing on content authenticity and recognizing creators' hard work. We aim to integrate Firefly Video into the workflows of students, faculty, and staff.
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Individual plan users can try or purchase these new GenAI features on Adobe.com. Enterprise plans, especially in Education, include added security and control.
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We anticipate adding Firefly Video to our Higher Education tools in the future, providing more customization options for your institutional needs.
Products: Check for details on the newest features available in your favorite Adobe tools
Faculty Development
Digital Literacy Café Webinar Series: Connecting AI Literacy, Learning Outcomes, and Career Readiness. Wednesday, March 5th, 2025, 8am PT | 9am MT | 10am CT | 11 am ET. Join co-moderators Dr. Todd Taylor and Dr. Shauna Chung, and the following guests:
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Dr. Magdalena Barrera, Vice Provost for Faculty Success, San José State University
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Dr. Megan Workmon, Director of Learning Experience Design for Enterprise Technology, Arizona State University
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Dr. Bob Caron, Specialist Leader in Higher Education, Deloitte
You'll discover:
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How innovative institutions in North America approach curricular transformation and career readiness in the age of generative AI
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Strategies to thoughtfully and equitably invite all students to develop AI literacy through learning outcomes shared by all disciplines
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The growing expectations industry stakeholders have for college graduates transitioning to or upskilling in the workforce
Adobe Express + Firefly Webinar Series On-demand: Discover how higher education leaders and faculty can use new creative and generative AI technologies to reimagine assessments, boost student engagement, build career readiness, and more. See Adobe Express and Firefly generative AI in action and get inspired as faculty and students share their innovative lesson plans, assignments, and class projects.
From Creativity to Career Success: A Student’s Digital Journey
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In our February 19th webinar, Professor Hodgson was joined by former student, Sarah Scarpitti, Business Development & Marketing Coordinator at Zuckerman Investment Group, who’s navigated the transition from undergrad to industry professional by using creativity and visual communication in the most unexpected ways.
60-minute self-paced courses – Adobe Express:
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Enhance College Engagement: Teach digital skills and generative AI across disciplines with Adobe Express, fostering creativity and proficiency in skills employers seek. Enroll now
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Job-winning portfolios and resumes: Equip students with tools for crafting standout resumes and portfolios to showcase their achievements, talents, and knowledge. Enroll now
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Dynamic college presentations: engage students in transforming standard essays into dynamic presentations using Adobe Express, fostering excitement and creativity. Enroll now
Adobe Education Institute - Save the Date: June 9-13, 2025!
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What is the Adobe Education Institute? The Adobe Education Institute (“AEI”) is an invitation-only conference for our designated Adobe Creative Campus institutions. Through a series of live, hands-on training sessions, participants will discover ways to deepen student engagement and foster multi-modal teaching using Adobe technology. Block your calendars or begin planning now!
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Please bookmark the event site link, keeping in mind that registration is not yet live. We’ll be sure to notify you when registration opens, or please feel free to check back.
Weekly Info Sessions
Join us for 30 minutes each month to meet with people in similar roles at our partner institutions. Come with your questions. The first 10-15 minutes may include a brief presentation of a relevant hot topic. All sessions will be held on Wednesdays at 10am PT / 11am MT / 12pm CT / 1pm ET.
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March 5: IT Professionals - Best practices for deployment
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March 12: Academics - Content Authenticity and credentials overview with Stephen Hart, Adobe Principal Customer Success Manager
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March 19: Career Services: Student Success - hear from Adobe’s team as they share the skills being sought after by employers and how students can use Adobe Express for to promote themselves on social media, create application assets, or create a project portfolio for interviews.
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March 26: Marketing: Set up and share your institution’s brand site wide for Express and Creative Cloud. *Please choose the "Open Office" .ics file option for this session.
Click the box below for a folder of .ics files to instantly add these meetings to your calendar.
Adobe in the News
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Save the date: Adobe MAX 2025 is a creativity conference that will take place in Los Angeles from October 28–30, 2025. It will be held at the Los Angeles Convention Center.
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What Does Commercially Safe Generative AI Even Mean? Here’s Adobe’s Answer: FORBES 2/22/25 - Article on the concept of commercially safe Generative AI: "AI needs to be safe, observable, and accountable to its users. You can’t just deliver technical capabilities and expect them to succeed purely on their merits. Trust isn’t a bonus here; it’s the foundation of adoption.” - Sen Ramani, Accenture’s global lead for Data & AI:
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Introducing new contract intelligence in Acrobat AI Assistant: Top 5 takeaways from new contracts survey: