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Europe & Middle East

Digifest 2026

Adobe joined Digifest 2026 on 10–11 March 2026 at the International Convention Centre (ICC), Birmingham. The event brought together educators and institutional leaders to explore how AI, creativity, and digital innovation are transforming higher education.


Adobe participated with a keynote session, two workshops, and a live podcast discussion covering AI literacy, authentic assessment, creative skills for the future workforce, and protecting human creativity in an AI-driven world. Attendees also visited the Adobe exhibition stand in Area 2, where they experienced Adobe Express and generative AI in action through a hands-on interactive activity.

Missed Digifest 2026? Explore the session recordings below.


Keynote: Advancing AI and Creative Skills - Transforming the Future of UK Education


How do we prepare students for a world where AI is everywhere? This keynote dives deep into the digital transformation of the UK education sector, discussing the roadmap for integrating advanced AI tools while keeping creative problem-solving at the heart of the curriculum.





Podcast: Beyond the Technology - Leading Change, What Creative Universities Know About Digital Innovation


Technology is the foundation, but leadership is the architect. This podcast highlight explores the intersection of creativity and digital strategy, and why the most innovative institutions prioritize creative problem-solving to drive lasting institutional change. 



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