Europe & Middle East
Digifest 2026
Join Adobe at Digifest 2026, taking place 10–11 March 2026 at the International Convention Centre (ICC), Birmingham, and online. Digifest brings together educators and institutional leaders to explore how AI, creativity, and digital innovation are transforming higher education.
March 10 – 11, 2026
ICC Birmingham – Stand Area 2
Adobe will participate with a keynote session, two workshops, and a live podcast discussion focused on topics such as AI literacy, authentic assessment, creative skills for the future workforce, and protecting human creativity in an AI-driven world.
Visitors can also stop by the Adobe exhibition stand in Area 2, where attendees can experience Adobe Express and generative AI in action, designing custom creative assets through a hands-on interactive activity.
Keynote
Advancing AI and Creative Skills: Transforming the Future of UK Education
Tuesday, March 10 — 2:00 PM (45 min)
Hall 8A
Speakers: Liam Earney, MD of Higher Education & Research (Jisc); Mark Andrews, Head of Customer Success, Higher Education, EMEA (Adobe); Professor Aleks Subic, Vice-Chancellor and Chief Executive (Aston University)
Workshop
Designing Authentic Assessments with Multimodal Outputs
Tuesday, March 10 — 3:00 PM (45 min)
Hall 8A
Speakers: Mark Andrews, Head of Customer Success, Higher Education, EMEA (Adobe); Professor Janet Lord, Deputy Pro-Vice-Chancellor for Education (Manchester Metropolitan University)
Podcast
Beyond the Technology Podcast: Leading Change in Digital Innovation
Tuesday, March 10 — 12:30 PM (30 min)
Location TBC
Speakers: Jim Nottingham, Director of Digital & IT Services (University for the Creative Arts); Fiona Camino (Adobe); Chris Thompson (Transforming Together Program)
Workshop
Protecting Human Creativity in an AI-Driven World
Wednesday, March 11 — 11:05 AM (45 min)
Hall 8B
Speakers: Cat Bailey (Jisc); Niels Stevens, Principal Solution Consultant, Higher Education (Adobe)

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