December 2025 Creative Campus North America Newsletter
- Alan Rodrigues
- Dec 11
- 4 min read
If you haven’t already done so, please subscribe to our Adobe Creative Campus newsletter mailing list below and encourage your colleagues to do the same
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Welcome to the new North America Customer Success Portal
This portal is designed to support you and your institution throughout the Adobe Higher Education customer journey. Here you will find essential resources for deployment, onboarding, and engagement — including technical guides, promotional assets, and enablement tools.
You will also find useful training and skill development resources, information on best practices, and opportunities to showcase your institution’s creative leadership.
Click the following link to explore the materials, connect with your Adobe Customer Success team, and let’s make creativity a campus-wide advantage:
Adobe MAX 2025 recap: higher-ed focus
This year’s event united educators and creative professionals—in Los Angeles and online—to share innovative approaches and tools for teaching and creative expression.
AI literacy & pedagogy: Sessions showcased responsible use of generative AI in curricula, positioning Adobe as a leader in ethical AI for higher education. Focus areas included human-centered AI , creative workflows, and future careers.
Integrative workflows: Many sessions emphasized cross-app workflows (e.g., Express → Firefly → Premiere) for media, communications, and design programs.
Credentialing & employability: Career readiness and future-proofing skills were highlighted, supporting students’ transition from school to industry in the AI era.
Accessibility: This was a key topic at MAX 2025, addressed as both a compliance need and strategic priority for creative-tech investments in education. Scroll down to access the on-demand session.
New Product & Feature Launches: Adobe Express’s conversational AI Assistant streamlines creative tasks; Firefly introduced custom models, sound generation, and browser-based video editing for media and digital arts courses.
What to watch:
Podcasting Made Simple for Every Classroom (20 mins): Join AJ Barse from Western Washington University to learn how Adobe Podcast enables educators and students to easily create studio-quality audio using browser-based recording, AI-powered audio enhancement, and transcript-style editing.
Adobe and the Future of Accessibility in Education (15 mins): In this session, Dr. Nathan Araya shares the latest updates to Adobe apps and tools that help students and educators create inclusive content. Learn how these innovations support every learner.
Mobile Creativity 101 (15 mins): See how Adobe Creative Cloud’s latest mobile tools—Firefly, Express, Photoshop, and Premiere—enable educators and staff to create and edit images, videos, and audio directly from their phones. Watch this 15-minute session for practical tips on mobile creativity in education.
Visit the Adobe MAX website for more details.
What’s available for higher education
Adobe now offers powerful new tools, like Firefly video, Acrobat AI Assistant, and 3rd Party Models, through a new Creative Cloud Pro Plus offer available for customers requiring access to these new premium generative AI tools. No matter where your institution is in your current contract cycle, your Adobe team will be happy to connect and find the best fit for your campus.
SVG Files in Adobe Express: Upload SVG logos, illustrations, and backgrounds to keep departmental visuals sharp and professional. Easily adjust colors and resize graphics for banners, announcements, or signage—ensuring consistent quality across formats, with standardized design elements.
Galleries in Adobe Express: Accessible directly from Home within Adobe Express, individual users can add projects, generated images, and text to build their own gallery spaces. This can be a great way for students to showcase projects, personal portfolios, and collections. Collaboration for Galleries is planned for release in 2026.
Planet Forward, powered by George Washington University’s School of Media and Public Affairs, challenges college and university students to tell bold stories about sustainability—through videos, graphics, and social posts. Winners gain national recognition and an invitation to the Planet Forward Summit in Washington, D.C.
As an Adobe Creative Campus, GWU champions creativity, and many past finalists have crafted their projects using Adobe Creative Cloud tools like Adobe Express.
NEW in 2026: One winner from each category will join Planet Forward and Lindblad Expeditions on an unforgettable storytelling journey to Greenland.
Encourage your students to participate by submitting a pitch or draft here
Learn more and submit entries by February 9th
Questions? Contact the Planet Forward team by email
Customer spotlights
Marshall University’s Dr. Robert Ellison inspires creativity from plain text to multimedia.
“Students engage more deeply with their writing when they know it will be seen. They think critically about design choices, tone, and audience. They take pride in their work. And they surprise me—often.”
Access LMS modules for download here
Cardiff Met’s Dr. Nick Young prepares students for the workplace with digital communication skills.
"Students engage most when multimodal activities are introduced playfully."
Adobe Education Institute – recap and recordings
In June, educators from Adobe Creative Campus institutions in North America and Australia joined a virtual event focused on responsible generative AI, innovative storytelling with Adobe Express, and creative pedagogies for authentic learning. Attendees collaborated on new ways to leverage Adobe’s digital tools to enhance student engagement.
Access on-demand recordings, speaker details, and workshop resources on our event page.
Adobe Skills Lab
Exciting updates coming soon in January 2026! To catch up on previous sessions, check out our YouTube channel - Adobe Skills Lab Global.
Check for details on the newest features available in your favorite Adobe tools
NA education customer success newsletters
Our new newsletter hub includes our latest newsletter edition along with an archive of those from previous months. Please publish the following link on your institution’s Adobe website to keep everyone informed on the latest from Adobe Education:
